The Thai Automotive Industry Association (TAIA), The Thai Motorcycle Enterprise Association (TMEA) and management representatives from Honda, Yamaha, Suzuki, and Kawasaki have participated in the launching ceremony of this campaign. On this occasion, TMEA has donated safety helmets to promote safety under the campaign of “100% Helmet Wearing” to Gen. Anupong Paochinda, Minister of Interior and Director of the Road Safety Information Center.
At the end of campaign, the Road Safety Information Center reported the total number of road accidents over seven days period. A total of 364 people were death, 3,559 injured and 3,373 cases of road accidents nationwide during "Seven Dangerous Days".
This year's road accident statistics was considerably higher than last year's. For last year, there were a total of 326 deaths, 3,225 injuries and 2,992 cases of road accidents.
Most accidents resulted from drunk driving (41.23%), followed by speeding (27.85%). Motorcycles are the vehicle type with highest number of accidents (80.56%), followed by pickup trucks (11.11%).
Majority of accidents happened between 4 p.m. - 8 p.m. (30.50%) followed by between 12 p.m. - 4 p.m. (22.69%). The age group that was death and injured the most were less than 20 year old (26.24%).